We’ve analyzed tens of thousands of email campaigns from our clients. Here’s what you should know:

Digital Marketing Persistence

As with all forms of marketing, it can take 3-7 times to generate the full level of advertising exposure. Most of our clients send about 4 email campaigns for each property – this gives them the best results.

Open Rates vs Frequency

Real estate email open rates average 4% – 7%, this means sending multiple campaigns over a period of time provides the most exposure. You’ll reach more contacts & different people with each send.

Measurable ROI

Email provides the best return on investment of any advertising medium. A campaign that received 10,000 views/opens & 50 clicks generated $610 in online traffic (compared to search, display ads, PPC).

Alter & Reschedule

For the best response, each email campaign should use a different subject line or body version of the email. This will allow you to attract different subsets of your target audience with each campaign.

Links & More Info

The highest performing email campaigns include easily accessible information for potential buyers & their brokers. Include a link to an OM, brochure, listing website, or property specific landing page.

Campaign Delivery Tests

Email campaign performance can vary between different days of the week and times of the day. You should test different days & times avoiding holidays or when people are out of the office.